Associate Director Planning

Employment Type

: Full-Time


: Warehousing/Logistics

As Associate Director Planning, you’ll be responsible for identifying consumer insights and cultivating them to form the basis for strategic planning for a pharmaceutical client. By focusing on why people think, feel and act the way that they do, the Integrated Planning Associate Director helps create connection strategies and ideas that influence perceptions and encourage engagement with client’s brands.


Identifying Insights

  • Maintain a deep understanding of business, target audiences and wider communications environment
  • Listen, identify, and articulate compelling drivers, barriers and channel relationship insights
  • Propose,execute,and report primary and secondary research
  • Partner with insights and analytics department as necessary
  • Understand,embrace,and integrate client and creative agency research into plans
  • Strategic Development

  • Key contributor to Navigator strategic development process
  • Assist in development of objectives and situational audits
  • Craft strategic frameworks
  • Identify contextual frameworks
  • Collaborate in the development of engagement ideas
  • Design and facilitate/participate in Generator ideation sessions
  • Design expression of the idea in collaboration with account team, implementation team, and media partners
  • Write and evaluate RFPs
  • Storytelling

  • Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation
  • Assist in crafting compelling selling strategies
  • Consult on development of support materials
  • Act as provocateur to planning team
  • Collaboration

  • Develop effective and inspiring working relationships with team members, including insights and analytics, planning, implementation, digital, and entertainment
  • Drive thought leadership within the team
  • Work to build respectful, collaborative working relationships with outside agency partners and senior clients
  • Leadership

  • Where applicable, lead Associate(s) and/or Manager(s) in setting brand strategies and developing recommendations
  • Delegate work effectivelyso as tonot only teach direct reports, but to also deliver seamless work to client
  • Where applicable, guide and counsel Associate(s) and/or Managers(s) on day-to-day activities
  • Encourage and support staff attendance in various media training programs
  • Assist in development of case studies and award submissions
  • Accurately, objectively and constructively evaluate performance of Associate(s) and/or Manager(s) via talent development process
  • Foster an environment which encourages intelligent risk taking, innovation and creativity
  • Advise and direct planning staff regarding strategic points-of-view
  • Monitor quality control on daily workflow
  • Demonstrate a desire to create improvement and better outcomes through innovation / approaching things in new ways
  • Think of new solutions to your work / client challenges
  • Create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work

  • 5 + years of account planning or related media/communications planning experience, with focus on team leadership and management
  • Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred
  • Experience and comfort facilitating ideation sessions
  • Independent, efficient and prospers in fast paced environment
  • Previous experience working with pharmaceutical clients a plus
  • Excellent strategic thinking
  • Great written and oral communication skills
  • Good client relationship skills, including experience interacting and presenting to senior-level clients
  • Experience of working in and across multiple communications disciplines, including digital
  • Fully conversant with all major desktop research tools and qualitative research techniques
  • Excellent quantitative skills, including analytical abilities and math proficiency
  • Demonstrate sharp, critical thinking and effectiveproblem-solvingskills
  • Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable
  • Show ability in training and leadership capability
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives
  • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint

    Hi Future Makers. We are Wavemaker. We are a next-generation agency delivering world-class solutions through media, content and technology for some of the world’s biggest brands.We recognize that our people create our competitive advantage and we will only achieve our fullest potential by leveraging each individuals’ unique skills, expertise and perspectives.As a result, we've designed an inclusive culture that encourages and embraces diversity in all its dimensions. As Future Makers, we are driven by our deep audience and purchase journey understanding, coupled with our unrivaled scale and access through GroupM, to ensure the delivery of leading-edge solutions at the intersection of media, content & technology.Our mission is ‘Let’s make the future’ – through a dazzling blend of magic and logic -- we never stop Caring, Creating and Growing to help our clients and people succeed.

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    GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

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